User scenarios

User Scenarios:

Jess is an 18 year old university student, who commutes into university from busy London. On her daily commute, jess uses her phone to catch up on daily topics, trends and gossip, using her app where all the information is updated daily with different context. Jess likes to use this app as it is a cool, trendy layout which is perfect for her age range.

Emma is a 22-year-old graduate, on a graduate scheme in fashion marketing. Emma has to stay on top of all the latest trends, news, and gossip in order to communicate via social media with her companys audience. Emma downloaded this app, that helps her view the hottest trends, latest gossip and all things fashion from the click of a button, along with humourous content as you flick through.

Katie is a 17-year-old sixth form student, the first thing she does every morning is check her social media apps when she wakes up to see what the latest gossip/news is and the newest trends. The GRLZZZ app is perfect for Katie as everything she enjoys viewing on several different apps, is all in one place delivering the content in a fun and quirky way. Katie clicks on the app which first presents her with the login page, once she taps through the login part she is presented with the menu, in which she can click from four different options, Katie is desperate for a new coat with the cold weather coming so clicks on the fashion option for some help, which she is shown different options of outerwear that she likes. Katie is very happy with the outcome as it allows her to see exactly what she wanted in a quick and easy format.

Name: Louise

Age: 17

Occupation: college student

Picks up      phone

Logs into app

Gathers tips for outfits

Comes to end of daily content