target audience

My target audience for this product is teenage girls to young adults ageing around 15 to 24. social media has been integrated into our everyday lives, being the first thing that we look at in the morning to the last thing at night. My app will produce the content of many apps in one providing everything all in one place. This is great for the target audience because the brand will become part of their everyday lifestyles. 

My products name is GRRLZZZ  the name needed to be a little punk and rebellious due to the demographic and the links to empowerment for young females through this participatory and fun platform. GRRLZZZ is for girls, obviously. Using stereotypical female imagery with a fun post-internet twist to reimagine gossip /fashion/lifestyle magazines for a new generation of young women.