500 word evaluation

When it came to creating my final project, I really wanted produce something that I myself would enjoy using and something that would be marketed at someone like me.

My final project is a click through prototype and web based home page for an app called GRLZ. The app is a fun quirky lifestyle app delivering new daily content providing gossip, horoscopes, fashion and beauty. In order to create this app and create content I took a lot of inspiration from brands such as Skinnydip, a fashion accessories brand which markets at the same target audience as mine. Depop an online market place, the layouts of their apps and home page based website and also from social media platforms as seeing other people produce fun content inspires me to create my own.

My target audience for the app GRLZ is teenage girls to young adults ranging around the ages of fifteen to twenty-five. I believe that social media really has been integrated into our everyday lives, being one of the first things we look at in the morning to the last thing at night. GRLZ will produce the content of many apps in one providing everything all in one place making it easy for the users. This is great for the target audience because the brand will become part of their everyday lifestyles.

With my target audience being under the ‘generation z’ label there is a huge market to offer this app too. Common Sense Media conducted a survey which displayed that 92% of the people of generation z spend between six and nine hours a day absorbing media. This sort of evidence really justifies the space in the market for this everyday lifestyle app.

I decided on choosing the name for the app as GRLZ, this is because I really wanted the name to have a feminine approach, but I also needed it to be a little punk and rebellious due to the demographic and the links to empowerment for young females through this participatory and fun platform. GRLZ is for girls, obviously.

The app portrays four different feature all which illustrate different content when clicking through the prototype. I have purposely used stereotypical female imagery and colour schemes with a fun post-internet twist to reimagine gossip, horoscopes, fashion and beauty for a new generation of young women. I want GRLZ to be the platform that girls are using in their everyday lives, whether that being them use it to find out what happened at the latest celebrity event or even just to get tips of the newest fashion and beauty trends.

In conclusion, I thoroughly enjoyed this experience creating an app as it was quite out of my comfort zone and really enabled me to challenge myself. The assignment allowed me to learn the software Axure and also improve my skills in Photoshop whilst creating content. Overall, I am happy with the final outcome of my project and grateful for the oppourtunity I had to create this app