500 word evaluation
When it came to creating my final project, I really wanted produce something that I myself would enjoy using and something that would be marketed at someone like me. My final project is a click through prototype and web based home page for an app called GRLZ. The app is a fun quirky lifestyle app delivering new daily content providing gossip, horoscopes, fashion and beauty. In order to create this app and create content I took a lot of inspiration from brands such as Skinnydip, a fashion accessories brand which markets at the same target audience as mine. Depop an online market place, the layouts of their apps and home page based website and also from social media platforms as seeing other people produce fun content inspires me to create my own. My target audience for the app GRLZ is teenage girls to young adults ranging around the ages of fifteen to twenty-five. I believe that social media really has been integrated into our everyday lives, being one of the f...